Clay • B2B Wholesale Pricing

Name: Clay • B2B Wholesale Pricing
Brand: Clay Commerce
Rating: 5.0 (257 reviews)

Pricing: Free plan available. Free trial available.
Rating: 5.0 (257)
Developer: Clay Commerce

Mold your existing store for wholesale & B2B buyers by offering them unlimited B2B catalogs

Imagine a store where your B2B buyers see wholesale prices only on some pages, like product pages, but not on key pages like your cart or checkout. Now imagine a store that doesn’t even show these prices consistently to all B2B & wholesale buyers. Sounds chaotic? We know. That’s why we designed Clay’s B2B Wholesale pricing - to help solve these problems and give your B2B & wholesale buyers a reliable and smooth buying process. No unwanted surprises, no trust issues. Here’s how Clay helps:

B2B pricing: Set percentage discounts, amount off, tiered/quantity/volume prices
Sell B2B Globally: Shopify Markets integration, set static or dynamic currency
Registration form: Create wholesale signup form that looks just like your store
Customer groups: Create different tiers and provide NET term to maximise profits
Order limit: Set min/max wholesale order limit on order value or order quantity

Popular with stores like yours: Based in United States

Languages

English, Spanish, French, Italian, German, and Japanese

Works with

Checkout
Shopify Flow
Shopify Admin
Customer Accounts
Discount and Bundle apps
Filter and Search apps
Page builder apps
Point of Sale (POS)

Pricing

Choose the plan that best fits your business.

Free

Features

Create custom B2B registration form
Accept file uploads for TAX ID, logos
Manual or Auto-tag and approve customers
Create company accounts (Shopify B2B)
Validate VAT & tax exemption via VIES
Create wholesale pricing and discounts
Get live chat and call support
Set wholesale prices up to 100 SKUs

Matte

$25 / month

Features

All Free plan features
Set quantity pricing (volume tiers)
Set prices in bulk using CSV upload
Set prices independent of retail prices
Apply percentage or fixed amount off
Set min/max order limits by amount
Set min/max order limits by quantity
Set wholesale prices up to 1K SKUs

7-day free trial

Gloss

$49 / month

Features

All Matte plan features
Set B2B prices based off your cost price
Create manual draft wholesale orders
Set NET payment terms
Sort and hide payment methods
Set custom shipping rates
Route B2B orders to a inventory location
Set wholesale prices up to 10K SKUs

7-day free trial

Luster

$99 / month

Features

All Gloss plan features
Support multi-currency prices in Markets
Display quick order form
Enable wholesale discounts on POS
Update prices using an API endpoint
Display tax inclusive/exclusive prices
Set min/max/qty increments for products
Set wholesale prices up to 100K SKUs

7-day free trial

All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options

Reviews (257)

Overall rating

Counts per rating level

98% of ratings are 5 stars
253
1% of ratings are 4 stars
3
0% of ratings are 3 stars
1
0% of ratings are 2 stars
0% of ratings are 1 stars

All reviews

August 5, 2026

We were looking for a way to add B2B/wholesale functionality without jumping to Shopify Plus (expensive for small biz), and Clay has been a great solution.

Setup was easy and didn't require any coding experience, which was a big plus for us. What really won me over is their support, despite being small team, quick to respond every time I had a question (Thank you Shubham!).

Using the app day-to-day is a breeze too. If you're on the fence about B2B options for your store, just go for it!

swimshop2u.com

Malaysia

3 months using the app

July 22, 2026

We've had a great experience with Clay as we've built out our B2B trade program on Shopify.

The automatic customer approval workflows, trade pricing, and account management have helped us create a much more professional experience for our trade customers. The platform is intuitive and has allowed us to automate what would otherwise be a very manual process.

During our implementation, we did run into a storefront compatibility issue with our Shopify theme. While that was frustrating initially, the Clay team was transparent about the root cause, kept us informed throughout the process, and worked directly with their engineering team to develop a solution. Once the fix was deployed, our trade pricing displayed correctly across collection pages, product pages, cart, and checkout.

What stood out most wasn't that everything worked perfectly from day one—it's that the team took ownership of the issue and followed through until it was resolved.

We're excited to continue growing our VistaTrade+ program with Clay and would absolutely recommend them to merchants looking to build a professional wholesale experience on Shopify.

— Alex Apodaca
Founder, Vista Lighting

Vista Lighting

United States

Over 1 year using the app

July 15, 2026

I've been looking for a B2B wholesale app for a while now and nothing has hit the mark quite like Clay has. It has every single feature that I need and more. On top of this, the customer service is absolutely fantastic. A massive shoutout to Shubham for being so quick, accommodating, and helpful with all of my custom requests. If I could rate this app more than 5 stars, I would!

Yeah Noted

Australia

About 21 hours using the app

Support

App support provided by Clay Commerce.

Resources

Tutorial

App Documentation

Developer

Clay Commerce

Website

Bangalore, KA, IN

Launched

November 11, 2024

Data access

This app needs access to the following data to work on your store. Learn why in the developer's privacy policy .

View customer data:

Sensitive data, device and activity data

Sensitive data

Name, email address, phone number
Device and activity data

Geolocation, IP address, browser and operating system

View staff and contributor data:

Store owner

Store owner

Name, email address, phone number, physical address

View and edit store data:

Customers, products, orders, discounts, Shopify Functions, Online Store, custom data

Edit customers

Customer data
Edit products

Inventory, products, product listings, collections
Edit orders

Draft orders, all order history for the last 60 days
Edit discounts

Discount codes and promotions
Edit Shopify Functions

Delivery customizations, payment customizations, cart and checkout validations
View Online Store

Online Store pages, theme
Edit custom data

Metaobject definitions, metaobjects
View other data

Shopify Markets settings