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Run a loyalty program with points, VIP tiers, referrals and punch cards. Sell recurring memberships.
Charm is a loyalty and rewards program built for repeat customers. Shoppers earn points on orders, signups, and birthdays, and redeem them for discounts, free shipping, free products, or store credit. Add VIP tiers, punch cards, cashback, and recurring paid memberships. It shows in your storefront widget, in cart, at checkout, in POS, and in a customer account Loyalty Hub. Works with Klaviyo, Judge.me, Loox, and Shopify Flow, in 35 languages. Rewards worth a smile, with no per-order fees.
- Points, VIP tiers, punch cards, and referrals in one loyalty program with API
- Sell recurring or one-time paid memberships with member-only perks
- Run double-point campaigns with their own schedule, banners, and emails
- Redeem in cart, at checkout, in POS, and in a Loyalty Hub in accounts
- Import customers, points, and history from another loyalty app, for free
Languages
English
Works with
- Checkout
- Customer accounts
- Shopify POS
- Shopify Flow
- Shopify Admin
- Judge.me
- Klaviyo
- Loox
- Okendo
- Omnisend
- Yotpo
Categories
Program types
Pricing
Choose the plan that best fits your business.
Free
Free
Features
- Every loyalty feature included
- Points, tiers, referrals & memberships
- No per-order or transaction fees
- Up to 250 orders / month
Starter
$15 / month
Features
- Every loyalty feature included
- Points, tiers, referrals & memberships
- No per-order or transaction fees
- Priority support
- Up to 1,500 orders / month
Growth
$49 / month
Features
- Every loyalty feature included
- Points, tiers, referrals & memberships
- No per-order or transaction fees
- Priority support
- Up to 5,000 orders / month
Unlimited
$79 / month
Features
- Every loyalty feature included
- Points, tiers, referrals & memberships
- No per-order or transaction fees
- Priority support
- Unlimited orders
All charges are billed in USD. Recurring and usage-based charges are billed every 30 days.
Reviews (6)
- 100% of ratings are 5 stars
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0% of ratings are 4 stars
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0% of ratings are 3 stars
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0% of ratings are 2 stars
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0% of ratings are 1 stars
Short of words, completely impressed. After moving between 2 loyalty apps, finally found THE ONE. Zero issues, great interface, a vast amount of features. The widgets also work exceptionally well across devices. Jan has been super helpful with setup and tweaks, while offering suggestions. Thank you for the wonderful support, Jan!
We launched our loyalty programme, with Charm this summer, and it has been a good experience from the start.
The app sits properly inside our storefront and reads as part of our brand rather than something bolted on, which mattered a lot to me. When we wanted the design tightened to match our identity, it was handled quickly and without fuss.
Every question got a clear answer, and nothing was left hanging.
Excellent app and even better support. We spent over 1.5 years with a much more expensive, established loyalty app and never got the program we wanted. With Charm, Jan helped us build exactly what we had in mind - in just 1 week. Thank you Jan!
Support
App support provided by Appfleece.
Resources
Launched
May 1, 2026 · Changelog
Data access
This app needs access to the following data to work on your store. Learn why in the developer's privacy policy .
View customer data:
Sensitive data, device and activity data
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Sensitive data
Name, email address, phone number, physical address
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Device and activity data
Geolocation, IP address, browser and operating system
View staff and contributor data:
Store owner
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Store owner
Name, email address, phone number, physical address
View and edit store data:
Customers, products, orders, discounts, store credit, store analytics, Online Store, Shopify admin
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Edit customers
Merge customers, customer data
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Edit products
Products, collections
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Edit orders
All order history for the last 60 days, subscription contracts, order edits
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Edit discounts
Discount codes and promotions
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Edit store credit
Store credit account transactions, store credit accounts
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View store analytics
Reports
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View Online Store
Online Store pages, theme
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Edit Shopify admin
Legal policies, files
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Edit other data
Checkout and accounts configurations, customer payment methods, locales, Shopify Markets settings, Online Store navigation, purchase options
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